Journalist Kalú Downey and her friend worried that Chilean teatime known as “la once” was fading, so they launched a social media project to celebrate it, only to discover deeper meanings behind the custom.
As the daughter of recent immigrants from Ecuador, Francis Gortaire didn’t get to have a traditional quinceañera when she turned 15. But, for her 30th birthday, she decided to host the quinceañera she never had and shared an important announcement with her community.
Julián Meconetzin Rangel Sosa learned how to craft piñatas when he was a kid. So when he launched his own business, he also taught children in schools how to make them, passing the custom onto the next generation.
An asadora — a woman grill master — in Argentina breaks into the male-dominated field of barbecuing, creating an entire movement.
In Quito, entrepreneur Paúl Mendez updates his community’s New Year’s custom — burning effigies, or monigotes — to make it healthier for the environment.